I almost started a fight on twitter. I said something to the affect that “I-phone apps are a fad”.  Boy did I get some interesting DMs on that one. I never knew I was such an idiot!

My point is that applications are the rage now.  However, they are expensive and there is a glut of applications.

Why would a company want to limit their market?  For example, Ozean’s designers - I-phone fanatics.  Ozean’s Sales - Blackberry fanatics.  Ozean’s developers stood in line for Androids.

Instead of building platform specific applications (one for I-phone, one for BB, one for Android) - why wouldn’t you invest the same amount of money OR less to insure that your website works on a mobile web platform?  That way anyone with any phone and any browser would be able to access your company’s offerings.

True, it is not as sexy right now and the mobile browsers still have a way to go - but that is the next logical step.  Breaking away from a platform specific application to a mobile browser experience.

I found this article on usability tips for mobile web site design.and I thought I would share it in closing.