The OK Go! Boys are at it again.  You may remember a previous post about their brilliant video of a Rube Goldberg machine that was AWESOME!

Well they have just released their latest video: End Love, and it is brilliant!

Using time lapse, and again the video is in ONE CONTINUOUS shot.

The only thing wrong with this video is I will spend the rest of the day thinking about video production workflow and how to recreate this.

Go buy their album. These guys have to stick around to entertain us.

From Lieberman:

“The fastest we go is 172,800x, compressing 24 hours of real time into a blazing 1/2 second. The slowest is 1/32x speed, stretching a mere 1/2 second of real time into a whopping 16 seconds. This gives us a fastest to slowest ratio of 5.5 million. If you like averages, the average speed up factor of the band dancing is 270x. In total we shot 18 hours of the band dancing and 192 hours of LA skyline timelapse – over a million frames of video – and compressed it all down to 4 minutes and 30 seconds! Oh and don’t forget, it’s one continuous camera shot.”

“We also made a special friend in the process. Her name is Orange Bill and she’s a goose. You will agree that she clearly has a future in music videos.”

http://bit.ly/bOuRWN Great article on the future of video on the web. HTML5 v. Flash.

I am inspired to make a list of things that I have come to dislike during the video production process:

10.  ”I know I didn’t tell you, but…..”

9.   “I want it to look just like [Verizon, Publix, insert any national client] ’s ad,  and my video production budget is $1,000.

8.   “Can you make my logo be on fire?”

7.  ”Can you make my logo bigger?”  Make My Logo Bigger Cream {Awesome video}

6.  ”My cousin is a GREAT actor/actress……”

5.  ”I really want to use the Rolling Stones as the background music”

4.  ”Can I come sit and watch you edit?”

3.  ”I am prepared to spend $1,000,000 on the purchase of media, but my production budget is $2,000″

2.  ”That shouldn’t never take you 30 hours, my nephew can make a video in 1 and put it on You Tube.”

1.  ”Just one more small change…….”