The Economist’s - Do you know?

Watch this YouTube video that explains some of the shifting trends in media.

The latest version of the “Shift happens” videos updated for autumn 2009, developed by XPLANE in partnership with The Economist. This Did You Know video focuses on the changing media landscape…..

Advertisers and television executives are wondering who will blink first in the stalemate over commercial time for the coming TV season….

During the last abysmal ad market in 2001, the broadcast networks lowered “CPM” rates — or the cost of reaching 1,000 viewers — when they realized the economy wasn’t going to recover any time soon. The reductions marked the first time since the recession in 1991 that advertisers paid lower rates.

http://www.nypost.com/seven/07062009/business/ads_subtracting_177802.htm

ESPN Conference Final Game 1 Audience Up 49 Percent

ESPN’s telecast of the NBA Western Conference Finals Game 1 between the Denver Nuggets and Los Angeles Lakers Tuesday, May 19, at 9 p.m. ET earned a 5.8 rating, representing an average of 5,688,000 household impressions and 8,085,000 viewers (P2+) to become the network’s most-viewed basketball game ever (college or pro).  This breaks the record set just last week – 5,306,000 households and 7,352,000 viewers for Houston/Los Angeles, Game 6 of the 2009 Western Conference Semifinals (May 14).

Source:  Nielsen Online

It is official, we are now blogging.  You should check back to see blog posts from all of Ozean’s employees.  We envision topics running from media buying, television ratings, web design, web security, video production, Search Engine Optimization, Search Engine Marketing, and whatever strikes our fancy.  

We welcome your suggestions and comments.  

Here is today’s interesting fact:  

Did you know that the NASCAR race at Darlington on Saturday night was watched by more people than the NBA playoff game with Lebron James?  

source:  Nielsen Overnight Ratings

PS  It is the second weekend in a row that NASCAR has beat the NBA.