Ozean is finally living out their lifelong dream.  After hours upon hours of preparation and undying perseverance, Ozean has proudly inked its name and joined the Florida Gators #1 recruiting class as the go-to interactive agency for the University Athletic Association.

Ozean’s hard work, dedication and teamwork have led them to the opportunity of a lifetime: developing an interactive application designed to better satisfy the dedicated fans and supporters of Gator athletics.

Ozean will be working with the UAA to create a virtual tour of UF’s three major sporting facilities. The application will allow fans to see 360-degree panoramic views of the field and/or court from their seats prior to arriving at an event.

Via the internet, fans will be able to compare seats and sections, zoom in and out of each designated point, and identify nearby hotspots including restrooms, first aid stations and telephones.

Phil Goal, Ozean’s coach for four years, truly believes no one is better fit for the job.

“Ozean might be small,” said Coach Goal of Florida High School, “but they sure do have the heart, grit and determination to compete with the big boys.”

Rated by some boards as a five star prospect, others had them pegged as a four star prospect, yet others as only a two or three star prospect. Ozean’s stock rose in the past six months due to a remarkable performance at tryouts.

Ozean has never been more eager to get started. Not only was Ozean given the opportunity to create the application for one of the nation’s largest football stadiums, Ben Hill Griffin Stadium, but they also were awarded the opportunity to do the same for UF’s Stephen C. O’Connell Center and Alfred A. McKethan Stadium. Ozean was recruited to be a multi-sport, all star player and hopes that its hard work and passion surpass expectations.

“I feel so lucky to officially be part of the UAA team,” said Alex Patton, Ozean’s owner. “Creating this application for all three of UF’s major sporting facilities is a major opportunity.”

Upon completion, scheduled for the end of 2010, fans will be able to access the application through the Gatorzone website (www.gatorzone.com).

While Ozean will be busy practicing and working out over the next year, we will never be too busy to do interviews with past, current, or future fans.

Please note: Alex Patton or Ozean did not sign a letter of intent to play for the Florida Gators, but Ozean did, in fact, sign a contract to do business with the University Athletic Association creating the application detailed above. We were just looking for a creative way to present it to you! For more information on how Ozean can create an interactive product for your business, call 352-376-0505.

Someone tweeted this article today on twitter, and I found it incredible.

With the rise of text messages, facebook, & twitter, young people are NO LONGER using email.

Clara Shih, a former Google marketer who started her own Facebook marketing firm….

While she does not say email is dead exactly, she says that over 96% of the students she interviewed for her book don’t use email at all, but use texting and Facebook messages and wall posts. “We need to communicate through the channels they favor, and for more and more cohorts, this is becoming Facebook.”

To read complete article….

Article from Smallbiztrends.

1.  Use Video

2.  RSS Feeds

3.  Widgets

Read more….

We had the best time at the Florida/LSU game. Thanks to our hosts - The Rileys. Those cajuns sure are nice!

http://www.topdoglawn.com

www.usalaw.com

Want to know how the media environment will look in 3 - 10 years?  Look no further than my two, darling little snowflakes - my 6 year old and my 3 year old.  They are in house experts on everything and are always willing to share their opinions on a variety of topics.

My two little special snowflakes and media experts

Case in point - what will happen to mass media as we know it today? I have been pondering this question for some time now, caught up in the details of Nielsen ratings, shifting demographics, Cost per Points, etc.  I went back and forth on the death of mass media, but my views were about to crystallize over cartoons and pancakes.

One Saturday morning, I was able to step back from the details and the future became crystal clear - mass media as we know it and grew up with is dead - gone - finished!

My 6 & 3 year old showed me.

Here is the scenario:

I woke up especially early and completed some work that I had to do AND worked out - all before 8am.  I was feeling productive, cooking pancakes, and waiting for the kids to wake up.  In a Clark Griswold moment, I had visions of a family breakfast and Saturday morning cartoons while being sandwiched between my precious little ones on the family sofa.   We ate the delicious pancakes and the excitement built to a fever pitch - time for cartoons.

We leapt onto the couch, and frankly, I was being the world’s best DAD.  My son was excited, I even think my daughter hugged me.   Then it all went terribly wrong.

I grabbed my universal, all in one remote (one of the best inventions of all time, if you ask me) and with the click of one button caused my entire living room to hum with excitement.  I quickly surfed the channels until I found a cartoon, and settled back to bask in the glory of being super dad - if just for one hour.

Before my back could hit the sofa, my son looked at me with a shocked 6 year old face that screamed, “What in the hell is this?” Actually, coming out of his mouth (much to my wonderful wife’s credit) was “Dad, can we watch one of our shows?”

My daughter quickly followed up with “Dad, this isn’t TIVO.  You are not doing it right, are you fooling?”

I gathered my wits, “NO, we are going to watch this cartoon.  I LOVE it.”

“But dadd-y” (when daddy-y comes out, I know I am in trouble) “Your show isn’t even on.”

Quickly, I turned to the TV and a commercial was on.

“Yeah, daddy, your show went off,” trailed my daughter in a mocking voice.  ”But, don’t worry, you can fast forward”

“Here I will show you,” as my 3 year old grabbed the remote and quickly navigated her way through the TIVO menu to start the newest episode of Dora.

“Now, now, children, I don’t want to watch TIVO, I want to watch the show that was on.”

Stunned SILENCE.  AKWARD.

“Can we go outside now?”  ”Yeah, can we?”  Were the two statements heard as they ran towards their rooms to change out of their maple syrup stained PJs.

All that was left was the world’s best Dad, alone on a couch, cluching his all in one remote as the media world closed in on him.

And that in a nutshell is the future of television and mass media.

My children do not have appointment viewing.  Their entire media consumption is on-demand - all the time.  If they can’t watch EXACTLY what they want, EXACTLY when they want it, they will find something else to do.  The thought of watching a live program with commercial breaks not able to be fast forwarded thru - completely foreign.   The thought of gathering around a television at 8 pm to watch their favorite show - completely foreign.

How do media companies bridge the gap between how my demo consumes media and how my children consume media?  I don’t know - but that is the BILLION dollar question.

However, everything I needed to know about the changes in the media industry and the changes in media consumption, I learned one Saturday morning after pancakes.  That I do know.

Now where is my IPOD?

Office 2010 - Click here to view video.  True Geek’s paradise.

http://www.sayfiereview.com/ - absolute must read every day.

http://www.drudgereport.com/

http://www.ted.com/ - ideas worth spreading.

http://www.foodnetwork.com/

http://www.fark.com/ - laugh a little

http://election.dos.state.fl.us/candidate/index.asp - find out who is running for office in FL.

http://www.techcrunch.com/ - articles on techy stuff

http://vimeo.com/ - great video

http://www.creativecow.net/

http://www.videocopilot.net/

In the first 24 hours since its release, Firefox 3.5 was downloaded more than 5 million times.  Not bad for a days work.

Firefox has about a 30% marketshare.

IE has about a 63% marketshare.

Chrome about a 3% market share.

Safari about a 2.5% market share.

Opera (remember it) about a 0^% market share.

Do you know that if your website is not broswer tested in all these browsers and their respective different versions, it may not display correctly?

If your web does not display correctly, then you need to call us today.