http://bit.ly/bOuRWN Great article on the future of video on the web. HTML5 v. Flash.

Top ten easiest SEO Techniques

The World Wide Web is constantly growing and changing. With thousands of new websites launched daily, search engine optimization is a necessity in the process of differentiating your site from competitors. The following is a list of the top ten most effective SEO techniques:

• Provide Good Content
  Be sure the content that you are implementing is relevant and useful. Not only are search engines more likely to rank your page higher for relevant searches, but informative, valuable content also encourages other sites to link to your site.
• Provide Unique Content
  Filling your website with content that other competitors do not offer will increase visitor and crawler traffic to your site, ultimately increasing your search engine rank.
• Use Keyword-Rich Text
  Make sure to use relevant keywords, search terms and queries in your content. Try to use words and phrases that your target audience would likely type into a search engine, but are not overly used by competitors. These keywords should be placed prominently on the web page, preferably above the fold.
• Frequently Update Your Website
  Frequently updating your site can prove to be extremely beneficial in terms of search engine optimization. The more frequently you update your site, the more frequently search engines will visit, increasing traffic and crawler activity, ultimately giving you the opportunity to achieve higher rankings. It is also better to update little bits of content regularly versus updating big chunks of content every so often.
• Ensure your website structure is conducive to Search Engines
  Structure your site so that it is favorable to SEO. Make sure your site map is current and your robot.txt file is correct. Always use title and meta-descriptions, as well as keywords and clean code. And most importantly, make sure visitors and search engine crawlers are able to easily access all pages of your website.
• Establish a Link Building Program
  Establish connections and alliances with other websites. While it is extremely beneficial for other websites to provide a link to your website, embedding links to other websites within your own webpage proves to be an insufficient SEO strategy. Your site will rank higher if you are linked to a few well-respected sites versus many unknown, insignificant sites.
• Include Meta-Tags
  By including meta-tags within your webpage, you have the ability to control how your website is described by search engines. Often, meta-tags are used to communicate information that human visitors are not concerned with. This information helps search engines categorize your website so that your page is easily found when your specific product or service is searched.
• Track your Performance
  First, you must establish a benchmark ranking for your website. Continue to track your improvements using programs such as Google Analytics, Google Webmaster Tools and Yahoo! Site Explorer. Look specifically at your SERP (Search Engine Ranking Position), your traffic statistics, and the amount of crawler activity. If you notice an increase in crawler activity, search engines are taking notice in your site and the quality of your content.
• Avoid Black Hat Techniques
  Be sure to use ethical search engine optimization strategies. Techniques such as keyword stuffing and cloaking, or presenting different pages to human visitors and search engines, will eventually get you penalized by search engines. Search engines will not only drop your rankings, but they can also ban your website from the index list.
• Stay up-to-date on the latest SEO strategies
  EO strategies are constantly changing. Be sure to know what techniques are effective or ineffective and you are sure to steadily optimize your site!

If SEO is to be done correctly and effectively, it must be continuous, deliberate effort. It can be quite a time-consuming process. If you don’t have the time, give us a call!

Gainesville, FL -  Ozean Interactive in collaboration with Ruckus Advertising is proud to announce the launch of a new website design and website development project.

screenshot of www.adblegal.com

adb legal or Alexander DeGance Barnett is a legal firm located in Jacksonville, FL.

Alexander DeGance Barnett represents management in litigation and trial practice, specializing in labor, employment, civil rights, and the prosecution and defense of other business interests. adb legal believes in providing their clients a personal and focused approach, along with the highest levels of quality, expertise and service found at a global firm.

CREDITS:

Project Manager:  Lauren Kruglanski

Lead Designer: Czar Derequito

Designer:  Patrick Prugh

Asst. Designer:  Sam Heath

Lead Developer:  Chris Lane

Asst. Developer/ Asst. Project Manager:  Alex Patton

Advertsing Agency:  Ruckus Advertising

Gainesville, FL - Ozean Interactive is proud to announce the launch of its latest website design and development project.

Founded in Gainesville, Florida in 1968, Charles Perry Construction is a full-service general contracting, construction management, and design-build provider. Their diverse portfolio includes commercial, institutional, governmental, and healthcare construction projects.

This project includes a custom developed portfolio that is database driven.  The portfolio was developed to allow the client to showcase their impressive portfolio of construction projects.  The portfolio is completely managed by the client.  The portfolio allows the client to upload new projects, move projects from category to category, and easily manage the entire portfolio with a password projected administrative back-end.

Credits:

Project Manager:  Alex Patton

Asst. Project Manager:  Lauren Kruglanski

Lead Designer:  Patrick Prugh

Lead Developer:  Chris Lane

Asst. Developer: Alex Patton

Honourable Mention:  Kayla Kuruc

Ozean Interactive Media has immediate openings for 2 part time web developers.

Located in Gainesville, FL - North Central Florida’s fastest-growing interactive advertising agency is seeking self-motivated developers to work on a part-time contract basis. Developers will be working with senior members of an energetic team to produce high quality web sites and web applications. Work schedules are flexible and can be tailored to applicant’s load. Would expect 1-2 sites per month for workload.

For more information, please CLICK HERE.

Ozean Interactive is proud to announce the launch of a new site.  A content rich site utilizing video on the web.

Bill Allen Law Firm | Located in Gainesville, FL

Thanks to all involved:

Patrick Prugh,  Designer

Czar Derequito, Designer

Chris Lane, Developer

Mike Sandford, Developer

Alex Patton, Video Editing

Alexandria Schmitt, Video Editing

Lauren Kruglanski, trouble shooter

I almost started a fight on twitter. I said something to the affect that “I-phone apps are a fad”.  Boy did I get some interesting DMs on that one. I never knew I was such an idiot!

My point is that applications are the rage now.  However, they are expensive and there is a glut of applications.

Why would a company want to limit their market?  For example, Ozean’s designers - I-phone fanatics.  Ozean’s Sales - Blackberry fanatics.  Ozean’s developers stood in line for Androids.

Instead of building platform specific applications (one for I-phone, one for BB, one for Android) - why wouldn’t you invest the same amount of money OR less to insure that your website works on a mobile web platform?  That way anyone with any phone and any browser would be able to access your company’s offerings.

True, it is not as sexy right now and the mobile browsers still have a way to go - but that is the next logical step.  Breaking away from a platform specific application to a mobile browser experience.

I found this article on usability tips for mobile web site design.and I thought I would share it in closing.

Cisco Says New Router to “Forever Change the Internet”: The Question Is ‘When?’
Link to story

Cisco made headlines today announcing a next generation router that will revolutionize the internet by increasing downloads to unheard of speeds.  The Cisco press release makes the following claims about the CRS-3 router:

It enables the entire printed collection of the Library of Congress to be downloaded in just over one second; every man, woman and child in China to make a video call, simultaneously; and every motion picture ever created to be streamed in less than four minutes.

Link to > OK Go - This too shall pass

Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”.

I have watched this 4 times, and I am still amazed at this video on the web. The timing, the video shots, the brilliance of this video can not be overstated.

I am in awe, and you must watch it now! Click the link above.

This is link to a CNN story on the making of the video

An excerpt from the story:

“For nearly four minutes — captured in a single, unbroken camera shot (my emphasis added) — the machine rolls metal balls down tracks, swings sledgehammers, pours water, unfurls flags and drops a flock of umbrellas from the second story, all perfectly synchronized with the song.” source CNN.com

ChiefTWiT Leo Laporte as he interviews the commercials creators, Eric Kallman and Craig Allen of Wieden + Kennedy.

This is the old spice commercial and how they did it. A good look at what it takes to produce a :30 second commercial.

They took three days, built a half of a boat, etc.

Link to Behind the Scenes Interview.