Forget Brainstorming - A New way to Think Abvout Creativity
Monday, July 26th, 2010Newsweek: Forget Brainstorming
What you think you know about fostering creativity is wrong. A look at what really works.
According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”

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