Archive for the ‘Ozean General’ Category

Forget Brainstorming - A New way to Think Abvout Creativity

Monday, July 26th, 2010

Newsweek: Forget Brainstorming

What you think you know about fostering creativity is wrong. A look at what really works.

According to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.”

The Death of Creativity

Monday, July 26th, 2010

A good read from Fast Company.

An excerpt::

I also think the article beautifully plots out the path of creative thought:

“When you try to solve a problem, you begin by concentrating on obvious facts and familiar solutions, to see if the answer lies there. This is a mostly left-brain stage of attack. If the answer doesn’t come, the right and left hemispheres of the brain activate together. Neural networks on the right side scan remote memories that could be vaguely relevant. A wide range of distant information that is normally tuned out becomes available to the left hemisphere, which searches for unseen patterns, alternative meanings, and high-level abstractions.


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