The New York Times ran a fantastic article on the downside of some companies’  SEO practices, the companies that use them, and the ramifications of using companies that use black-hat tactics.

New York Times - Feb 11, 2011 Search Optimization:  The dirty little secrets. The story of JC Penny, cheating at SEO, link farms, and the penalties for cheating.

I can not tell you how many clients have asked us to get them to “number 1 in google” - and then become frustrated that it takes longer than 48 hours.

I can’t tell you how frustrated I am - when Ozean does it the right way - and people get away with cheating.  If there is any justice, it is that eventually Google will catches up.  If you are thinking about going the SEO black hat route, ask yourself, what happens when you get banned?

SEO or Search Engine Marketing is difficult, time consuming, and requires a consistent and constant diligence.  Heck, just when you have a handle on it - Google, Bing, or Yahoo will go and change the rules.

If you are interested in search engine optimization or search engine marketing , give someone a call that is NOT going to get you banned from Google or the other search engines.

This entry was posted on Tuesday, February 15th, 2011 at 2:04 pm and is filed under Search Engine Marketing, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.