Top ten easiest SEO Techniques

The World Wide Web is constantly growing and changing. With thousands of new websites launched daily, search engine optimization is a necessity in the process of differentiating your site from competitors. The following is a list of the top ten most effective SEO techniques:

• Provide Good Content
  Be sure the content that you are implementing is relevant and useful. Not only are search engines more likely to rank your page higher for relevant searches, but informative, valuable content also encourages other sites to link to your site.
• Provide Unique Content
  Filling your website with content that other competitors do not offer will increase visitor and crawler traffic to your site, ultimately increasing your search engine rank.
• Use Keyword-Rich Text
  Make sure to use relevant keywords, search terms and queries in your content. Try to use words and phrases that your target audience would likely type into a search engine, but are not overly used by competitors. These keywords should be placed prominently on the web page, preferably above the fold.
• Frequently Update Your Website
  Frequently updating your site can prove to be extremely beneficial in terms of search engine optimization. The more frequently you update your site, the more frequently search engines will visit, increasing traffic and crawler activity, ultimately giving you the opportunity to achieve higher rankings. It is also better to update little bits of content regularly versus updating big chunks of content every so often.
• Ensure your website structure is conducive to Search Engines
  Structure your site so that it is favorable to SEO. Make sure your site map is current and your robot.txt file is correct. Always use title and meta-descriptions, as well as keywords and clean code. And most importantly, make sure visitors and search engine crawlers are able to easily access all pages of your website.
• Establish a Link Building Program
  Establish connections and alliances with other websites. While it is extremely beneficial for other websites to provide a link to your website, embedding links to other websites within your own webpage proves to be an insufficient SEO strategy. Your site will rank higher if you are linked to a few well-respected sites versus many unknown, insignificant sites.
• Include Meta-Tags
  By including meta-tags within your webpage, you have the ability to control how your website is described by search engines. Often, meta-tags are used to communicate information that human visitors are not concerned with. This information helps search engines categorize your website so that your page is easily found when your specific product or service is searched.
• Track your Performance
  First, you must establish a benchmark ranking for your website. Continue to track your improvements using programs such as Google Analytics, Google Webmaster Tools and Yahoo! Site Explorer. Look specifically at your SERP (Search Engine Ranking Position), your traffic statistics, and the amount of crawler activity. If you notice an increase in crawler activity, search engines are taking notice in your site and the quality of your content.
• Avoid Black Hat Techniques
  Be sure to use ethical search engine optimization strategies. Techniques such as keyword stuffing and cloaking, or presenting different pages to human visitors and search engines, will eventually get you penalized by search engines. Search engines will not only drop your rankings, but they can also ban your website from the index list.
• Stay up-to-date on the latest SEO strategies
  EO strategies are constantly changing. Be sure to know what techniques are effective or ineffective and you are sure to steadily optimize your site!

If SEO is to be done correctly and effectively, it must be continuous, deliberate effort. It can be quite a time-consuming process. If you don’t have the time, give us a call!

This entry was posted on Wednesday, April 21st, 2010 at 12:34 pm and is filed under Ozean Interactive, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.