ChiefTWiT Leo Laporte as he interviews the commercials creators, Eric Kallman and Craig Allen of Wieden + Kennedy.

This is the old spice commercial and how they did it. A good look at what it takes to produce a :30 second commercial.

They took three days, built a half of a boat, etc.

Link to Behind the Scenes Interview.

Tags: old spice commercial, tv production, Wieden and Kennedy

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