Advertisers and television executives are wondering who will blink first in the stalemate over commercial time for the coming TV season….

During the last abysmal ad market in 2001, the broadcast networks lowered “CPM” rates — or the cost of reaching 1,000 viewers — when they realized the economy wasn’t going to recover any time soon. The reductions marked the first time since the recession in 1991 that advertisers paid lower rates.

http://www.nypost.com/seven/07062009/business/ads_subtracting_177802.htm

Tags: Media Buying, Media Planning

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