ESPN Conference Final Game 1 Audience Up 49 Percent

ESPN’s telecast of the NBA Western Conference Finals Game 1 between the Denver Nuggets and Los Angeles Lakers Tuesday, May 19, at 9 p.m. ET earned a 5.8 rating, representing an average of 5,688,000 household impressions and 8,085,000 viewers (P2+) to become the network’s most-viewed basketball game ever (college or pro).  This breaks the record set just last week – 5,306,000 households and 7,352,000 viewers for Houston/Los Angeles, Game 6 of the 2009 Western Conference Semifinals (May 14).

Source:  Nielsen Online

Tags: Media Buying, Media Planning

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